Instant Gratification For Collective Awareness and Sustainable Consumerism
Product purchases are the participation portal for consumers on market economy and a way to grade products. For a thoughtful product choice in the supermarket, however, solid evidence is hard to find. Consumers get lost in ingredients or label lists or are missing production process information. This includes the transportation distances, working conditions at the producer’s facilities and effects on the climate. On the contrary, in online shops product information is often available to a certain extend. Most purchase decisions, however, still happen in shops. So far, the additionally available information has not entered the everyday purchase decision. Online information needs acquisition and is not part of the typical shopping routine.
The ASSET platform combines the purchase experience in the supermarket with the product information available in the web. The collection of product data includes various aspects, including production conditions, working conditions and effects on the environment. The platform matches the product information with the individual consumer attitude. Consumers can use this individual rating as a basis for their purchase decision.
The individual evaluation of the data against the consumers’ attitude highlights their action potential. With each purchase the consumer is able to follow his or her true beliefs. Thanks to the embedding in the everyday shopping procedure, consumers can easier include their personal attitude in their purchase decisions. This empowerment supports a collective social movement for fair and sustainable products.